Branding Principles
- Understand Your Audience
- Identify Your Difference
- Define Your Brand – purpose, value, personality, positioning
- Design Your Brand’s Visual Identity
- Brand Strategy to Reach Your Audience
- Be Consistent
- Monitor Brand Growth
- Audit
Four Principles of Effective Brands
Define who you are.
Define what you stand for.
Know your audience.
Be consistent with your messaging.
- Global Leaders Institute for Arts Innovatoin
Visual Identity
