Krista McCallum

Curiousity and results! Marketing has evolved so much since I entered the field, and it continues to do so. This makes it possible to learn and grow every day as there are  new solutions for every client challenge.

It’s essential for keeping a business connected to and relevant to its customers. Plus, it’s key to building a brand’s big three: awareness, trust, and loyalty.

Its ability to bring entities together! While good communication takes work the results can be understanding, collaboration, and self-expression. Ultimately, it can transform relationships and drive positive change.

I’d say the “what” of my approach has changed more than the “why.” While my marketing goal continues to be creating and retaining customers, I now utilize a blend of both traditional and digital tools to achieve this.

It all starts with understanding the “why” behind the project. From there, I move into researching, brainstorming, calendaring, and creating. These efforts are then formalized in a job brief and shared with the project team—it’s a rinse and repeat for every project!

Marketing is a second career for me – following physical therapy – so I was in my last twenties. But, looking back, there were signs in high school and college that I might end up in this field.

Thoughtful, intentional, and customer-centric – with a flexible twist! Not ideas will resonate so I need to remain open-minded. I’m also a stickler for brand guidelines and authenticity.

The brand, the customer, and the type of experience we want to create! Whether it’s a conversion, education, or just entertainment, I’m always thinking of these elements and how what I’m doing will be better for each of them.